Ever since Evi — the Siri lookalike and arguably its toughest competitor — hit the app store, its popularity has been increasing with the app been downloaded more than 200,000 times. People who couldn’t afford iPhone 4s or those who just don’t wanna buy it opted for Evi, the voice assistant that does almost everything that Siri was made for. This kinda makes sense. Why would you upgrade to iPhone 4s for Siri when you can buy a similar app for $0.99 from the app store. But it looks like that Evi is about to be chopped off the app store. Reason: For violating section 8.3 of the App store’s terms and conditions. “Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected.”
Well, if the theme of Evi or its appearance were contradicting with that of Siri, why did it get approved for the app store in the first place? CEO of True Knowledge (creators of evi) William Tunstall-Pedoe is the one who brought this news out. Even though, he doesn’t deny the fact that Evi has a similar theme and format as that of Siri, he doesn’t approve of Apple’s reasons for removing the app. According to TechCrunch, True Knowledge had also cut off updates for all the users who have downloaded Evi from the app store so far. Tunstall-Pedoe is of the view that the reason behind the removal step isn’t because of the look-alike issue, but because of the competition that Evi has been giving to Siri.
“I don’t think it takes too much of a leap of the imagination to realise that ‘confusingly similar’ is code for ‘competitive with’ – and that all the user and press reviews along the lines of ‘now you don’t need to buy a 4S – you can download Evi’, ‘better than Siri’ etc. have resulted in a change of heart from Apple about allowing its users to get the app,” says Tunstall-Pedoe in an interview with TechCrunch.
Evi is still a hot buy for Android users, the platform which it was made for originally. The app is still available in the app store while this post is being made, but once its gone, iPhone users might to have to jailbreak their devices to get their hands on Evi from third party app providers.